About us

BoTh stands for BOeykens Patricia and THys John. 

We are the passionate founders of BoTh Cosmetics!

Patricia has been running a beauty salon for 20 years and offers a permanent value in terms of facial care and skin improvement! Her beauty institute stands for quality, experience and passion and is located in Belgium, in the rural Haaltert, between Brussels and Ghent.

The beauty institute is best known for its many years of expertise in high-level facial treatments and care products that are very specifically aimed at skin improvement and skin rejuvenation. 

We now want to share this expertise with you through our webshop. 

John helps her with the technical implementation of this.

As you will notice in the shop, we strive to provide you with as much information as possible with each product. You can only really buy in confidence when you have been sufficiently informed about the product you want!

If you do not see enough information for a certain product and you need more information, please send us a message!

BoTh Cosmetics with Ioulia Armagou, founder of Juliette Armand and her son, Bill Papaefstratiou, Marketing Director
BoTh Cosmetics with Ioulia Armagou, founder of Juliette Armand and her son, Bill Papaefstratiou, Marketing Director

We hope that you can enjoy a pleasant shopping experience in our specialized shop.

You are very welcome with us!

Your BoTh Cosmetics team,

Patricia & John

Our advantages at a glance!


  • Our shop offers the full range of Juliette Armand and Mesoestetic , you only have to place one order if you want several products from the same range.
  • All products come from our own stock , so we can always process your order on the same day . Almost all products are always in stock.
  • We guarantee the authenticity of our products and we only sell recently produced products with a very long lifespan .
  • Our webshop is run tightly in-house, with no additional staff, which means we can always keep our prices cheaper.
  • By managing our webshop completely ourself, you may definitely expect a high-quality professional service from us .
  • We deliver free from 75 EUR. This way we can keep our margins small and you are always assured of the lowest price. We only deliver in Europe.
  • With every order, you receive a number of free samples adapted to your ordered product (s). You can always state when ordering if you want specific samples. We do our best to please you in this!
  • As an experienced skin expert, Patricia has had her own beauty salon for over 20 years. Our brands are used daily for its professional treatments, so Patricia can always answer you personally and perfectly to all your product questions .
  • Our webshop comes in 4 different languages: Dutch, French, English and German.
  • Our products are ecologically and safely packaged in environmentally friendly wood wool.
  • You can pay securely via bancontact, visa, paypal or iDeal. We do not charge extra costs for this!
  • You can always track your order via track & trace .